![]() ![]() Russ Roberts: Maybe an overly generous one. Russ Roberts: The book helps you look below some of the lazy models of economists that focus exclusively on monetary incentives and thereby ignoring much of the human experience, if we are not careful. And in that sense it's very much in the spirit of Adam Smith's Theory of Moral Sentiments. I would describe it as a book to help you think outside the box, and in particular, to become aware of what motivates others as well as yourself. But, there is a great deal of insulting of economists and exalting of the insights of Behavioral Economics and Psychology, two fields that I am somewhat skeptical of. ![]() ![]() It takes a lot of cheap shots at economists. Russ Roberts: Now, I found myself in a peculiar position reading your book. Russ Roberts: Yeah, we say that in America too. I think they say this in the British talk radio: 'Long time listener, first time caller.' Rory Sutherland: It's a great joy and honor to be on this. His latest book, which is the subject of today's conversation, is Alchemy: The Surprising Power of Ideas That Don't Make Sense. He is the vice chairman of the Ogilvy Group, U.K., and writes the Wiki Man column at The Spectator. Russ Roberts: Today is September 16, 2019, and my guest is Advertising Executive and author Rory Sutherland. * As an Amazon Associate, Econlib earns from qualifying purchases.
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